Grade Your Current Marketing Performance

Find out where you stand with our in depth marketing analysis – completely for free!

Get Your Free Audit
Quality Over Quantity

Discover the strengths and weaknesses of your current marketing efforts

Your Performance Grade report includes an overall grade as well as individual grades in ten key areas of online ad management. You’ll learn how well you’re really doing in each of these important areas, as well as how you could improve your performance, driving more leads and sales at lower costs.

1

Wasted Spend

Are you making proper use of your audiences? Or are you wasting hundreds, even thousands of dollars per month on irrelevant keywords, audiences and demographics that never convert?
2

Quality Score

Are your campaigns computer-approved? High Quality Scores have a major impact on your ROI, improving your rankings and lowering your costs.
3

Impression Share

How often do your ads appear when your audience is online? Increased impression share can improve exposure and multiply your lead generation results.
4

Click-Through Rate (CTR)

CTR is a measure of how targeted your ads are. If your CTR is low, you may be losing ground to competing advertisers.
5

Account Activity

To maintain performance, you need to spend active time in your account. How often are you checking under the hood?
6

Audience Optimization

Are you utilizing more targeted audiences in your campaigns? If not, you’re missing opportunities to grab high-intent, low-cost traffic.
7

Ad Text Optimization

Are you writing enough text ads to get strong performance in terms of impressions, clicks, CTR and ad ranking?
8

Landing Page Optimization

More landing pages usually means more targeted messaging. Do you have more or fewer landing pages than similar advertisers?
9

Mobile Advertising

With mobile traffic growing at 200% each year, it’s crucial to stay on top of mobile best practices.
10

PPC Best Practices

Are you adhering to the proven best practices that online experts follow to ensure optimal performance?

4 Reasons to Use the Performance Grader (Free Marketing Help)

Performance Seems Low

Do you have a sneaking suspicion that your AdWords campaigns could be doing better?

Ready To Scale

Need to justify greater investment in PPC to your management?

Second Opinion

Just curious if all your hard work in PPC has paid off?

New Ideas

Do you feel like your marketing has gone stagnate and needs a shot in the arm?

Get Your Free Marketing Audit And Start Saving Money